The benefits of customer reviews
There are many benefits of customer reviews, for example:
- Boosting trust in your company, product, or service
- Influencing the decision-making process
- Shortening the time to purchase a product
- Improved SEO positioning
Does it sound attractive?
There are, however, a few things to keep in mind.
Firstly, customers reviews have to be authentic. Many companies have seen the benefits of customer reviews and try to get ahead in the game by buying fake reviews online. Copywriters offer to write glowing reviews for your product or service.
There’s only one problem – fake customer reviews are often more damaging than helpful.
Gaining your customer reviews organically will be more time-consuming, but will be far more effective. People don’t trust perfect reviews, because no one is perfect. 5 stars are looked at as too good to be true, where as 3.5 and below will start to be seen as untrustworthy. So there is a sweet spot that you need to sit between.
Reviews made by real clients will contain grammatical errors, suggestions, and negative opinions. The point is, real reviews will be written by real people, not bots or professionals. Sometimes no review will be left at all, just a star rating. Dont be discouraged by receiving negative reviews, they help us grow as a company and show us where we can improve.
How to embed customer reviews on your website?
This is where we come in. Our review widget always you to embed your Google My Business Reviews straight on your website.
Its a very simple process in which you choose a package that suites your needs, connect your URL and Google My Business account and the embed our script to your website. We also have a WordPress app to streamline this process which is even easier.
Our reviews widget allows your website traffic to see and read your past reviews, as well as includes links to leave a review and a link to your Google My Business Map. We’ve also added Google’s Review Schema Data so that you have the best chance for your reviews to appear in Search Results.
Customer reviews in a nutshell
Customer reviews will add social proof to your website. Your potential customers will know that you’re a trusted company. Furthermore, customer feedback will give you insights into how you could improve your product and the overall buying experience. That’s free data to use at your disposal!